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PRELIMINARIES
Reminders (6:10)
Assistance
Module Overview and Live Session Webinar Links
Welcome Message (1:39)
Module Overview (3:53)
Module 1. GROWTH GOALS AND METRICS
About the Lecturer (1:14)
Module Overview (7:04)
Topic 1. Business Strategies (19:03)
Topic 2. Growth Strategies (17:48)
Topic 3. What to Measure (5:59)
Recap (4:50)
Knowledge Check
End of Module Requirement
Feedback
Module 2. CUSTOMER EXPERIENCE STRATEGY
About the Lecturer (2:16)
Module Overview (4:04)
Topic 1. Customer Touch Points (3:10)
Topic 2. Persona (3:12)
Topic 3. Customer Journey (Part 1) (8:00)
Topic 3. Customer Journey (Part 2) (4:17)
Topic 4. Experience Principles (Part 1) (7:11)
Topic 4. Experience Principles (Part 2) (6:03)
Topic 5. Finding the C.U.R.E. (3:24)
Topic 6. Metrics and Recap (7:13)
Knowledge Check
End of Module Requirement
Feedback
Module 3. CATEGORY MANAGEMENT
About the Lecturer (1:38)
Module Overview (2:31)
Topic 1. Category Management (Part 1) (10:58)
Topic 1. Category Management (Part 2) (14:06)
Topic 1. Category Management (Part 3) (13:23)
Topic 1. Category Management (Part 4) (17:55)
Topic 2. Deep Dive on Your Vertical/Category (Part 1) (22:26)
Topic 2. Deep Dive on Your Vertical/Category (Part 2) (18:11)
Topic 2. Deep Dive on Your Vertical/Category (Part 3) (15:43)
Topic 3. Onsite Campaigns (Part 1) (15:53)
Topic 3. Onsite Campaigns (Part 2) (13:35)
Topic 3. Onsite Campaigns (Part 3) (17:31)
Topic 4. Onsite Campaigns (Part 4) (9:56)
Knowledge Check
End of Module Requirement
Feedback
Module 4. OPERATIONS ENABLEMENT
About the Lecturer (0:49)
Module Overview (3:15)
Topic 1. Four (4) Key Processes (12:02)
Topic 2. Advanced Inventory Techniques (20:36)
Topic 3. Advanced Warehousing and E-Commerce Warehousing Techniques (20:35)
Topic 4. Shipping Types (17:18)
Topic 5. Customer Service (9:26)
Topic 6. Operations KPI (12:27)
Knowledge Check
End of Module Requirement
Feedback
Module 5. CHANNEL MANAGEMENT
About the Lecturer and Module Overview (6:10)
Topic 1. Marketing Channels (Part 1) (13:59)
Topic 1. Marketing Channels (Part 2) (17:13)
Topic 1. Marketing Channels (Part 3) (8:22)
Topic 2. Introduction to CRM (Part 1) (8:27)
Topic 2. Introduction to CRM (Part 2) (11:09)
Topic 3. CRM for Your Business (Part 1) (15:59)
Topic 3. CRM for Your Business (Part 2) (12:20)
Topic 3. CRM for Your Business (Part 3) (12:00)
Topic 3. CRM for Your Business (Part 4) (10:36)
Topic 3. CRM for Your Business (Part 5) (2:25)
Knowledge Check
End of Module Requirement
Feedback
Module 6. DATA AND ANALYTICS
About the Lecturer (1:04)
Module Overview (0:54)
Topic 1. Data Value Chain (Part 1) (3:25)
Topic 1. Data Value Chain (Part 2) (0:55)
Topic 1. Data Value Chain (Part 3) (0:59)
Topic 1. Data Value Chain (Part 4) (0:58)
Topic 2. Cross Tabulation (1:47)
Topic 3. Correlation (1:29)
Topic 4. Heat Map (1:30)
Topic 5. Charts (Part 1) (1:44)
Topic 5. Charts (Part 2) (2:18)
Topic 6. Dashboards (Part 1) (1:11)
Topic 6. Dashboards (Part 2) (2:29)
Topic 7. Data Ethics (Part 1) (3:46)
Topic 7. Data Ethics (Part 2) (2:36)
Knowledge Check
End of Module Requirement
Feedback
Module 7. FINANCING YOUR GROWTH PLAN
About the Lecturer (0:33)
Module Overview (2:12)
Topic 1. Should You Grow Your Business? (Part 1) (12:13)
Topic 1. Should You Grow Your Business? (Part 2) (4:29)
Topic 1. Should You Grow Your Business? (Part 3) (7:56)
Topic 2. Your Business Growth Plan (Introduction) (8:10)
Topic 2.1 Financial Statement - Income Statement (Part 1) (6:08)
Topic 2.1 Financial Statement - Balance Sheet (Part 2) (12:00)
Topic 2.1 Financial Statement - Cash Flow (Part 3) (9:13)
Topic 2.2 Forecast (Part 1) (8:55)
Topic 2.2 Forecast (Part 2) (8:43)
Topic 2.2 Forecast (Part 3) (11:44)
Topic 3. Financing Your Business Growth (Part 1) (3:31)
Topic 3. Financing Your Business Growth (Part 2) (7:41)
Topic 3. Financing Your Business Growth (Part 3) (10:41)
Recap (2:28)
Knowledge Check
End of Module Requirement
Feedback
About the Lecturer
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