This topic tackles basic concepts such as the marketing mix, strategy, segmentation, targeting, differentiation and positioning; the module also takes a closer look at product management principles and looks at basic strategies for growth.

What is your KSP (Key Selling Point)?

Based on what you have learned from this topic, come up with your own KSP and formulate a tagline for this. Take a picture of your product and insert in the photo how you want your market to know your product, similar to the Errand Boys marketing collateral. Using the discussion board below, give a short explanation to your tagline and upload your photo with your tagline.